What's new?

For your convenience, the following reflects the most recent updates made to the Brand guidelines. 

Signature color guidelines

• The signature colors should not be layered in such a way that creates a new color that is not apart of the color palette.  >>

Photography guidelines

• Photo backgrounds should appear natural and not staged. Avoid photography with backgrounds that have been obviously removed and/or replaced. (Exception: Inanimate objects, e.g., toothbrushes, floss, toothpaste, food, etc.) >>

Corporate signature art files 

• The Delta Dental corporate signature art files have been updated to reflect the revised color values. A new protected space version of the logo is now available for each format. >>

Secondary graphic art files

• The secondary graphic art files have been updated to reflect the revised color values. >>

Signature colors

• Delta Dental Green, in its base color value of 100% PMS 361, should be the dominant color in all materials associated with the Delta Dental brand. >>

Typography

• Bolding Gotham is not permissible. For circumstances that require a “bold” appearance, use Gotham Medium. >>