Brand basics

Corporate signature

Our signature is one of the most important visual components of our Brand identity. Its consistent and correct use in all communications materials is essential to the overall strength of our image. The corporate signature must be applied to all corporate materials produced by Delta Dental, including proposals, brochures and presentations.

The sanctity of the Delta Dental corporate signature should always be upheld. The logo should never be used on spaces such as chairs, on the floor, or below the feet. 

 

Primary use:

Delta Dental corporate signature in Delta Dental Green (Pantone® 361) with the bounding box.

 

 

 

 

Primary use (option):

Delta Dental corporate signature in Delta Dental Green (Pantone® 361) without the bounding box.

 

 

Important guidelines on using our corporate signature:

  • Always use Delta Dental Green (Pantone® 361) for the corporate signature or black when color printing is not an option.
  • The corporate signature should adhere to the placement guidelines (click here)
  • Never alter, redraw or manipulate the corporate signature. The signature is a custom element and should only be reproduced from the authorized electronic artwork. Any substitution of the signature is not acceptable.

 

 

 

 

When color is not available, the black alternative can be used.

Black alternative:

Delta Dental signature with the bounding box in black.

 

 

 

 

When color is not available, the black alternative can be used.

Black alternative:

Delta Dental signature without the bounding box in black.

 

 

 

 

 

White alternative may also be used for the Delta Dental signature without the bounding box. (Note, the grey area shown is intended to represent a dark background, such as colored paper, a photo backdrop, etc.)

 

 

 

 

Delta symbol 

The Delta symbol is to be used as a digital media icon for website browser header, bookmark, shortcut, social media and any approved software or mobile application.

 

 

Delta symbol (option)

As an alternative option, the unbounded Delta symbol may be used in digital media on a white background only.